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Steggles gives Roosters new inspiration for NRL Grand Final!


Sydney Roosters players now have 818,000 reasons to win Sunday’s NRL Grand Final, with major sponsor Steggles and the Roosters announcing they will double the current contributions of their Charity Nest donated to children’s charities.

Steggles and the Roosters will have donated a whopping $818,000 to the Charity Nest if the club takes the 2010 NRL Premiership this Sunday, making this innovative sponsorship deal even more noteworthy. Even if the Roosters lose, the Charity Nest fund will already have amassed an impressive $409,000, by virtue of the Roosters successful 2010 season.

The added component will be a 50/50 split between Steggles and the Sydney Roosters, with the Roosters contribution coming from half of the winning prize money should the club walk away as Premiers.

Fitting perfectly with a shared commitment to supporting community needs, the Charity Nest was always at the heart of the Steggles sponsorship deal and the hugely successful season has inspired Steggles and the Roosters to make an even bigger difference off the field.

Steggles Managing Director, John Camilleri said: “We’re absolutely thrilled to make this promise to these very worthy children’s charities. This is consistent with one of the principles that we established with the Roosters at the inception of the sponsorship agreement - that if we are successful then we would share that good fortune with a number of selected charities. It pleases us greatly that the Roosters Club has embraced this philosophy of supporting children in need and their families, which is important to us at Steggles.”

Roosters CEO Stephen Noyce said: “Steggles and the Roosters created the first major sponsorship deal of its kind with a major charity support component which has been a great incentive all through the season. Now the commitment of the team is being rewarded not only by making the Grand Final but by the opportunity of being able to donate more money to some great children’s charities.”

The Charity Nest has grown throughout the NRL season with Steggles having donated $1000 for every point the Sydney Roosters beat their opposition, with the Sydney Roosters also contributing $250 per point.

The funds from the Steggles and Sydney Roosters Charity Nest will be equally distributed among seven nominated children’s charities around Australia, including Lifestart, which is allocating the funds towards its Cubes for Kids project which aims to build a new early childhood intervention centre for children with disability or developmental delay.

Lifestart CEO Sue Becker said: “The outstanding generosity of Steggles, the Roosters and all those involved in the Charity Nest is inspiring to many. We are very proud to be associated with them at this exciting time. Lifestart has been very fortunate to have the support of Steggles and the Sydney Roosters for Cubes for Kids as well as our organisation in general. They have done much to enhance the lives of children living with disability and their families.

“On behalf of everyone at Lifestart, I wish to also send huge congratulations to the Roosters for making this year's NRL Grand Final. We have all been following their outstanding performance over the course of the season with great interest and wish them the best of luck this weekend!”

Other charities to receive an equal portion from the Charity Nest include the Children’s Cancer Institute Australia, Royal Children’s Hospital Brisbane (Working Wonders program), Camp Quality, Princess Margaret Hospital Foundation, Westpac Rescue Helicopter Service and Autism SA.

For more information, please contact:

Sylvia Geaitani
Account Manager
Access PR
T: (02) 9279 4033
M: 0414 755 162
E: sylvia@accesspr.com.au

Andrea Kerekes
Managing Partner
Access PR
T: (02) 9279 4011
M: 0418 427 412
E: andrea@accesspr.com.au


About Steggles

Launched in 1919 and now owned by poultry company Baiada, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation, with all Steggles chickens grain-fed, raised in large barns and 100% free of any added hormones or steroids. Steggles employs 4500 Australians and has a proud reputation for upholding traditional, family-oriented values. Steggles is also committed to supporting the wider community and donates money to a range of children-based charities through its specially created fund the Charity Nest. www.steggles.com.au


All Steggles chickens are raised in large barns, and free of any added hormones.
Steggles May 23, 2017
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