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Steggles launches first product-based television commercial in over 10 years
Iconic Australian poultry brand Steggles has ramped up its advertising campaign by launching its first product-based television commercial in over 10 years on Sunday 19th September.
The four week national television campaign is running concurrently with Steggles "no added hormones" commercial launched two weeks ago - both of which were produced and developed by M&C Saatchi.
Once again, Steggles looks to the people who work within the business to communicate its latest message. The staff featured in the TV commercial work day-to-day on developing and launching new Steggles products.
Brand continuity is evident in the ad, not only through the incorporation of Steggles staff, but through continued use of the music and voice over that feature in previous TV commercials. All three elements have played a pivotal role in the refreshment of the brand across television, print and point of sale, while reinforcing Steggles ongoing commitment to deliver fresh quality products.
Featuring the Steggles chicken mini roast stuffed with English spinach and a combination of cream and feta cheese, the TV commercial will also be supported by print advertising and an exciting consumer promotion that will give away 10 Prada handbags worth over $2,000 each.
Steggles Brand Manager Celeste Moroney said: "In the last six months we have focused on re-establishing the Steggles brand. While communicating our key brand messages will continue, we recognise that it"s time to also focus on promoting our products and showing consumers the quality that they can expect when buying Steggles."
"The new mini roast television commercial clearly conveys the fresh quality and care taken in producing our products - a very important message for our customers, many of whom seek easy to prepare, quality tasting meals."
The chicken mini roast is part of Steggles "a little bit special" retail freezer range which also includes an additional three tasty new products - chicken mini roast stuffed with sundried roma tomatoes and cream cheese, honey soy chicken skewers and peanut-free satay chicken skewers.
All Steggles chickens are grain fed, raised in large barns, and 100 per cent free of any added hormones or steroids.
Director - Graeme Burfoot
Producer - Jude Lengel
Film Company - The Feds
Regional Creative Director Asia, Pacific and USA - Tom McFarlane
Creative Director - Michael Andrews
Head of TV - Rod James
Account Director - Kirsty Smith
For more information or images, please contact:
Access Public Relations
T: (02) 9279 4033
Launched in 1919, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation. All Steggles chickens are raised in large barns, grain fed and 100% free from any added hormones or steroids. Steggles employs 4000 Australians and has a proud reputation for upholding traditional, family values. Steggles is also actively committed to supporting a number of Australian children's charities including Children's Cancer Institute Australia, Lifestart, Royal Children's Hospital Brisbane and Save Our Sons.