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M&C Saatchi - Stegglers for a new campaign
Following the success of their 'Stegglers for quality' campaign in establishing their credentials as Australia's leading poultry farmers, Steggles have extended the idea to feature their impressive range of products.
In particular their Steggles Turkey range, which has become increasingly popular with health-conscious families.
The new campaign, which launched with a TVC last night, again features Steggles very own staff - over 80 of them.
Now happily known as 'Stegglers', they are all locals from Griffith, NSW where the commercial was shot on a nearby farm.
The campaign captures the Steggles 'annual family picnic' beautifully - all the fun, the different families, and of course everyone's appreciation of wholesome, simply cooked chicken and turkey "Australian" style.
The campaign is made up of 45 second, 30 second and 15 second commercials along with print, online, social media and a fun activation idea featuring the 'Steggles family picnic caravan' an original 70's van that will tour the country.
Baiada Poultry Head of Marketing Celeste Moroney said: "The 'Steggles Family Picnic' is a charming articulation of the great quality and range of our chicken and turkey and the genuine enjoyment of being a 'Steggler'."
M&C Saatchi Regional Creative Director Tom McFarlane said: "It's great to see an idea like 'Stegglers' grow the brand as it's a real differentiator in a crowded market."
M&C Saatchi PR
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