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30 cents from every chook sold by Steggles, donated to Australian children's charities
Steggles will continue to support children's charities across Australia by donating 30 cents from every specially marked Steggles Family Feast chicken purchased in August.
The promotion, running for the third consecutive year, will see funds go towards the Steggles and Sydney Roosters Charity Nest, which has raised over $531,000 for a number of Australian children's charities.
This year Steggles is aiming to raise $90,000 from the promotion alone, almost double last year's donation.
Customers will find a sticker on the front of every Steggles Family Feast pack informing them that 30 cents from their purchase will go directly to the Steggles Charity Nest.
Steggles Marketing Manager Celeste Moroney said: "The support from the Sydney Roosters and chicken loving families across the country has been invaluable in helping us support children in need across Australia. We hope this year's promotion will continue to raise awareness and vital funds for the charities we support."
Steggles also donates $1000 to the Charity Nest for every point the Sydney Roosters beat their opposition by in the 2012 season, with the team contributing an additional $250 a point.
Save Our Sons is one of the four children's charities set to benefit from the Steggles Charity Nest at the end of the 2012 season.
Executive Vice President of Save Our Sons, Bass Abboud, said: "Save our Sons cannot thank Steggles and The Roosters enough for including our organisation in the Steggles Charity Nest program. We are proud to be associated with such compassionate and generous group of people. The money donated will go towards funding a clinical trial with the hope of finding a cure for Duchenne Muscular Dystrophy (DMD). DMD is a terrible disease, but with the support of companies and clubs like Steggles and The Roosters, we will find a way to beat it."
This year's Charity Nest will also support Children's Cancer Institute Australia, Lifestart and Royal Children's Hospital Brisbane.
Steggles Family Feast chicken is available nationally in Woolworths, IGA and Coles.
Launched in 1919, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation. All Steggles chickens are raised in large barns, grain fed and 100% free from any added hormones or steroids. Steggles employs 4000 Australians and has a proud reputation for upholding traditional, family values. Steggles is also actively committed to supporting a number of Australian children's charities including Children's Cancer Institute Australia, Lifestart, Royal Children's Hospital Brisbane and Save Our Sons.
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