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Birds of a Feather Flock Together
Steggles has signed as the major sponsor of the Poultry Pavilion at the Sydney Royal Easter Show 2012, which commences on Thursday 5 April.
The Steggles Poultry Pavilion will have fun activities such as chook washing, pat-a-chook, chick hatching and talks by Australian poultry farmers. The Poultry Pavilion continues to be one of the most popular attractions at the Sydney Royal Easter Show with up to 500,000 visitors expected to visit this year.
Sydney Royal Easter Show General Manager Michael Collins said: "It is with great pleasure that the Royal Agricultural Society of NSW welcomes Steggles as the first ever major sponsor of the Poultry Pavilion. The RAS is excited about this new relationship and looks forward to the new activities and focus Steggles will bring to the Poultry Pavilion."
Steggles Marketing Manager Celeste Moroney said: "We're very proud to support both the Poultry Pavilion and the Sydney Royal Easter Show this year. The pavilion sponsorship stems from our involvement in the schools chicken growing competition in 2011, known as the Meat Bird Pairs Competition."
"The Poultry Pavilion presents a great opportunity to provide a "hands on" approach to educating children and their families about chicken farming practices in Australia."
This year, Steggles will continue its support of the annual Meat Bird Pairs Competition, which allows students to learn about breeding programs, gain a practical hands-on insight into the Australian poultry industry and showcase their skills at the prestigious Sydney Royal Easter Show. Over 35 schools across NSW are taking part in the competition which is held by the Royal Agricultural Society of NSW Poultry & Pigeon Committee. Each school is provided with 13 baby chicks from Steggles six weeks prior to the show. Once the Easter Show commences, each school will display their chickens, with the healthiest and best grown receiving first place. The Australian Chicken Meat Federation along with Steggles and industry experts will be involved in the judging.
The Steggles Poultry Pavilion can be found near the Kids Carnival at the Sydney Royal Easter Show from April 5-18, 2012.
For more information, please contact:
Access Public Relations
T: (02) 9292 7007
Access Public Relations
T: (02) 9292 7013
Launched in 1919, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation. All Steggles chickens are raised in large barns, grain fed and 100% free from any added hormones or steroids. Steggles employs 4000 Australians and has a proud reputation for upholding traditional, family values. Steggles is also actively committed to supporting a number of Australian children's charities including Children's Cancer Institute Australia, Lifestart, Royal Children's Hospital Brisbane and Save Our Sons.