All the Latest News from Steggles
Save Our Sons joins Steggles & Sydney Roosters Charity Nest for 2012
Save Our Sons has been named the Steggles & Sydney Roosters Charity Nest "Charity of Choice" for 2012.
Together with Royal Children's Hospital Brisbane (Working Wonders Program), Children's Cancer Institute and Lifestart, Save Our Sons will become a beneficiary of the funds raised via the Steggles & Sydney Roosters Charity Nest this NRL season.
Save Our Sons was established in February 2008 by Elie Eid and Bass Abboud to raise funds to find a cure for Duchenne Muscular Dystrophy (DMD) which affects one in 3,500 young boys and has a 100 per cent mortality rate.
The Charity Nest sees Steggles, major sponsor of the Sydney Roosters, donate $1000 for every point the Roosters beat their opposition by in 2012, while the Roosters contribute $250 per point. Additionally, in 2012 the Sydney Roosters will contribute $1,000 for each win by their under 20s Toyota Cup team.
Since February 2010, the Steggles and Sydney Roosters Charity Nest has raised $740,000 for Australian children's charities.
The announcement was made at the Sydney Roosters season launch on Tuesday night ahead of this year's NRL term, which kicks off on Thursday.
Steggles CEO Simon Camilleri said: "The Charity Nest is an important part of our business and we look forward to welcoming Save Our Sons and working with them in the year ahead."
Roosters CEO Stephen Noyce said: "The Steggles Charity Nest is a wonderful community initiative, one we are all incredibly proud to be a part of at the Sydney Roosters and it's great to welcome Save Our Sons to the Charity Nest in 2012.
"The entire squad supports Save Our Sons objectives. Many of the players have had an involvement with the organisation, including Anthony Minichiello who will take on an ambassadorial role with the charity this year. DMD is a tragic illness that affects young boys and sadly has no cure. Together with Steggles, we look forward to raising funds to help fund a human clinical trial."
Save Our Sons co-founder Bass Abboud said: "We are so very thankful to both the Roosters and Steggles for this opportunity to receive much needed funds to get our clinical trial up and running, they have given our little charity such a big voice."
Last year's Charity of Choice, Special Olympics Australia, worked closely with Steggles and the Sydney Roosters to increase awareness around the services available for athletes with an intellectual disability. Funds from the Charity Nest enabled further development and growth of new programs throughout NSW, and also assisted in sending athletes to Athens for the 2011 Special Olympics World Summer Games.
For more information, please contact:
Access Public Relations
T: (02) 9292 7007
Access Public Relations
T: (02) 9292 7013
Launched in 1919, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation. All Steggles chickens are raised in large barns, grain fed and 100% free from any added hormones or steroids. Steggles employs 4000 Australians and has a proud reputation for upholding traditional, family values. Steggles is also actively committed to supporting a number of Australian children's charities including Children's Cancer Institute Australia, Lifestart, Royal Children's Hospital Brisbane and Save Our Sons.