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Steggles launches new print ad - dispelling myths around use of cages

Iconic Australian poultry brand Steggles has launched a new print advertisement aimed at dispelling the myths around the use of cages when it comes to chicken meat farming practices in Australia.

The ad will run nationally for 12 weeks and is part of an ongoing public education campaign launched by Steggles last year to inform and educate Australians about local chicken farming practices.

The new ad was created by M&C Saatchi and depicts an egg on a white background with the words ‘This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns’ handwritten across the front.

Steggles Brand Manager Celeste Moroney said: “It’s imperative that we continue to communicate the truth around chicken farming in Australia.

“For the past 12 months we have focused on spreading the message that no hormones or steroids are added to Australian meat chickens, and it’s time to set the record straight when it comes to the use of cages."

“There is quite a bit of confusion about the farming practices of chicken, however, Australians need to be made aware that cages are not used in chicken meat farming operations anywhere in our country. Steggles chickens are raised in custom-built, well-ventilated barns with constant access to food and water. A Steggles nutritionist is also on hand to monitor and audit the welfare of our chickens.”

The new print advertisement will be supported by TV advertising running from May 29th 2011 for five weeks.


Creative Credits

Regional Creative Director - Tom McFarlane
Creative Director - Michael Andrews
Group Account Director - Mark Timmins
Account Director - Kirsty Smith

For more information or images, please contact:

Sylvia Geaitani
Access Public Relations
T: (02) 9279 4033
E: [email protected]

Angela Cross
Access Public Relations
T: (02) 9279 4133
E: [email protected]

About Steggles
Launched in 1919 and now owned by poultry company Baiada, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation, with all Steggles chickens grain-fed, raised in large barns and 100% free of any added hormones or steroids. Steggles employs 4500 Australians and has a proud reputation for upholding traditional, family-oriented values. Steggles is also committed to supporting the wider community and donates money to a range of children-based charities through its specially created fund the Charity Nest.

All Steggles chickens are raised in large barns, and free of any added hormones.
Steggles Jun 29, 2017
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