All the Latest News from Steggles
Half of the country says chicken is their favourite meat
49 per cent of Australians vote chicken as their favourite meat
Iconic Australian poultry brand Steggles has revealed that 49 per cent of Australians say chicken is their or their familyâ€™s favourite meat; while a further 29 per cent say they prefer to buy chicken over any other meat because itâ€™s more nutritious.
Steggles CEO John Camilleri said: â€œOur research shows the popularity of chicken in Australia, particularly among families. Chicken provides ease, versatility and affordability, encouraging families to enjoy meal times together.â€
It appears that large families, in particular, prefer chicken, with 55 per cent of respondents with five or more people in their household voting chicken as their or their familyâ€™s favourite meat.
â€œThe development and offering of products such as the Steggles Family Feast shows that chicken has a well-regarded place within the family home. Itâ€™s healthy, but there is also a variety of cooking techniques and flavours you can use when cooking chicken,â€ said Camilleri. When comparing the sexes, it seems that 30 per cent of men are embracing chicken because of its nutritional value compared with 28 per cent of females.
â€œChicken offers a number of nutritional benefits that are recognised by health conscious consumers and is very much a meat for everyoneâ€, said Camilleri.
Steggles commissioned the study through Ipsos, which asked 1,000 people â€˜Why do you buy chicken?â€™.
Known to be high in protein and low in fat, chicken plays a significant role in the Australian diet.In fact, chicken consumption has increased from 6kg in 1965 to an astonishing 37kg per person in 2010*.
Other recent research showed that chicken is the most consumed meat in Australia, having overtaken beef since 2008, with one out of three people eating chicken at least three times a week.
Importantly, all chicken grown for meat consumption in Australia are 100 per cent free of any added hormones or steroids. Additionally, cages are not used in chicken meat farming operations across Australia.
Steggles continues to educate consumers on poultry farming in Australia.
*Statistic from The Australian Bureau of Agricultural and Resource Economics (ABARE)
For more information or images, please contact:
Access Public Relations
T: (02) 9279 4033
Access Public Relations
T: (02) 9279 4133
Launched in 1919 and now owned by poultry company Baiada, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation, with all Steggles chickens grain-fed, raised in large barns and 100% free of any added hormones or steroids. Steggles employs 4500 Australians and has a proud reputation for upholding traditional, family-oriented values. Steggles is also committed to supporting the wider community and donates money to a range of children-based charities through its specially created fund the Charity Nest. www.steggles.com.au