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Win a Prada Handbag with Steggles
Iconic Australian poultry brand Steggles launched its latest television commercial on Sunday 17th October to support an exciting new consumer promotion to "instantly win" an authentic designer Prada handbag valued at over $2,000.
The 15-second national television commercial is aimed at broadening the appeal and knowledge of chicken products you can now find in the supermarket freezer.
Set in a supermarket, the commercial features your "main grocery buyer" purchasing Steggles chicken parmigiana and the recently launched stuffed spinach and cheese chicken mini roast. The check-out assistant asks the buyer if she'd "like a bag with that" and then proceeds to present the customer with a Prada handbag.
The new consumer promotion is also being supported by a two-week print campaign and four-week floor media endorsement in Woolworths stores across Australia.
Steggles Brand Manager Celeste Moroney said: "The new promotion targets consumers who are looking for a great-tasting and convenient meal solution. The chicken offering found in today"s supermarket freezer has greatly evolved from chicken nuggets. Consumers can now find a wide range of meals that when teamed up with vegetables or salad, provide a great-tasting family meal.
"With the frozen chicken meat category growing at 10%*, we continue to look to drive growth through the delivery of new and exciting meal solutions, along with exciting campaigns."
According to the Australian Chicken Meat Federation, recent research shows that the vast majority of Australians consume chicken once a week, with one out of three people consuming chicken three times a week*.
For the chance to win, consumers are encouraged to purchase any two specially marked Steggles products from the freezer section of the supermarket. More information can be found at www.alittlebitspecial.com.au or www.steggles.com.au .
* Australian Chicken Meat Federation website - http://www.chicken.org.au/
* Synovate Aztec scan data, 3 October 2010
Director: Graeme Burfoot
Producer: Jude Lengel
Art Director: Daniel Bolton
Copywriter: Barney Packham
Film Company: The Feds
Regional Creative Director Asia, Pacific and USA: Tom McFarlane
Creative Director: Michael Andrews
Head of T: Rod James
Account Director: Kirsty Smith
For more information, please contact:
T: (02) 9279 4033
M: 0414 755 162
T: (02) 9279 4011
M: 0418 427 412
Launched in 1919, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation. All Steggles chickens are raised in large barns, grain fed and 100% free from any added hormones or steroids. Steggles employs 4000 Australians and has a proud reputation for upholding traditional, family values. Steggles is also actively committed to supporting a number of Australian children's charities including Children's Cancer Institute Australia, Lifestart, Royal Children's Hospital Brisbane and Save Our Sons.